Afrobeats artiste Twicy has stirred conversation in the entertainment space with a candid perspective on what truly propels artistes to stardom. Speaking in an interview with Graphic Showbiz on Tuesday, July 22, the singer asserted that while talent and hard work are essential, luck often plays a decisive role in an artiste’s breakthrough.
Twicy emphasized that many successful musicians currently dominating the charts may not necessarily be more talented or industrious than countless others who remain unknown. According to him, the music industry’s structure tends to reward timing and visibility just as much—if not more—than raw skill.
“I’m very talented and I know just how much hard work my management team at Daileys is putting into my craft, yet there are moments you feel like you’re not progressing,” he shared. “You start asking yourself, ‘What am I not doing right?’ That’s when it hits you that good fortune is definitely a factor for some artistes.”
Twicy was quick to clarify that his comments were not meant to undermine talent or hard work, both of which he described as crucial. However, he maintained that “good fortune is very much at work” in determining whose music reaches mainstream ears.
“There are countless underground artistes with incredible talent who are still buried in obscurity because luck hasn’t smiled on them yet,” he added.
The All Over Me hitmaker, currently promoting the single, also touched on another concerning trend: the increasing pressure on Ghanaian artistes to emulate Nigerian sounds to gain traction in the Afrobeats space.
“Some of the few who manage to gain recognition end up mimicking Nigerian musicians just to stay relevant. But this often comes at the expense of originality and creativity,” he noted.
Twicy’s insights contribute to ongoing discussions about equity in the music business, as well as the challenges emerging artists face in breaking through an increasingly competitive and algorithm-driven industry.
Despite the inherent challenges and occasional setbacks of the music industry, Ghanaian Afrobeats artiste Twicy remains unwavering in his belief that his path to success is unfolding according to a greater plan.
“I believe everyone has their own journey, and mine is exactly as God intended,” he shared in an interview with Graphic Showbiz. “At the appointed time, the world will come to acknowledge and embrace my talent.”
Since the inception of his career, Twicy has gradually carved out a name for himself in Ghana’s dynamic music scene. His hard work and artistry were recognised last year when he secured seven nominations at the prestigious Central Music Awards (CMA), with nods in notable categories such as Artiste of the Year, Song of the Year, and Best Music Video for standout tracks Lotto and Live It Up, both from his debut album Far Away.
His 2023 release Live It Up gained considerable traction, earning him a performance spot at the renowned Glitch Africa Studios, a platform known for spotlighting emerging African talent.
Twicy expressed a strong desire to contribute meaningfully to the global expansion of Ghanaian music, citing a deep commitment to artistic excellence and cultural representation.
“I want to help raise Ghana’s flag high and elevate Africa’s voice through music,” he said. “I’m confident that Ghana will soon celebrate its first Grammy win, and I intend to be part of that story.”
With a growing body of work and an unwavering sense of purpose, Twicy is determined to make a lasting impact on the international music stage—driven by faith, resilience, and a passion for his craft.#newsafro_
