Beyoncé reportedly earned a massive $20 million for her 13-minute halftime performance during Netflix’s NFL Christmas Day doubleheader, which featured the Baltimore Ravens vs. Houston Texans game. This performance was part of a broader deal with Netflix, solidifying her substantial payday for the show.
Beyoncé’s halftime performance at the Ravens vs. Texans game on Christmas Day has stirred up mixed reactions, with reports claiming she earned $20 million for the 13-minute show. This amount, which some suggest could equate to over $1 million per minute, is tied to a larger deal between Beyoncé and Netflix, though neither the streaming service nor the singer has officially confirmed the figure.
Her performance, which featured special guests Shaboozey, Post Malone, and her daughter Blue Ivy, took place at NRG Stadium in her hometown of Houston. The show divided fans, with some praising it as worthy of a Super Bowl stage, while others, like Barstool’s Dave Portnoy, criticized it. Portnoy took to social media to express his dislike, stating, “Beyoncé has been LOST since Destiny’s Child.”
Beyoncé, 43, is reportedly in the final stages of fulfilling a lucrative three-project deal with Netflix, signed in 2019, worth $60 million. The first part of the deal was her highly successful documentary about her 2019 Coachella performance, which earned her $20 million. Her recent NFL halftime performance, which is part of the second project, has brought her earnings to two-thirds of the total deal. The final part of the contract remains unclear, with many speculating it could involve another high-profile project, potentially an encore performance for Netflix’s next NFL special.
Beyoncé’s halftime performance at the Ravens-Texans game was her first since recent allegations involving her husband, Jay-Z, surfaced. A lawsuit accused Jay-Z and Sean “Diddy” Combs of raping a 13-year-old girl at an MTV Video Music Awards after-party in 2000. Both Jay-Z and Diddy’s representatives have vehemently denied the allegations. Diddy, who is facing serious legal charges including sex trafficking and racketeering, also denied the claims.
This performance was her first since she wrapped up her Renaissance World Tour in October 2023 at Arrowhead Stadium in Kansas City. The Christmas Day halftime show marked her third major NFL halftime appearance.
