Love is in the air—and the frozen food aisle! In Spain, singles are turning away from dating apps and opting for a more traditional approach by seeking romance during a designated “flirting hour” at the supermarket. To express their interest discreetly, they’ve even developed a series of cryptic signals.
Spanish singles are flocking to supermarkets after work, embracing a quirky new trend of flirting through shopping trolleys. Tired of dating apps, they’ve traded virtual swipes for an in-person game of love, where attraction is signaled through the choice of items in their trolleys. This growing phenomenon has led many to Mercadona, a popular Spanish supermarket, in hopes of finding “amor.”
The supermarket craze has established specific signals for young people seeking romance, indicating their interests and preferences through their shopping choices. As this trend gains popularity, it has been coined “Tinder-dona,” blending the name of the Spanish supermarket giant Mercadona with the concept of dating apps that singles have left behind in favor of mingling at the fish counter.
