Kim Kardashian appeared wearing a kimono several years after previously receiving significant public criticism for cultural insensitivity relating to her attempt to name one of her business ventures after the traditional Japanese garment.
On Sunday evening, Ms. Kardashian, 45, posted photographs depicting herself in a custom-designed kimono for her role as a fictional attorney in the forthcoming television series All’s Fair. The images displayed a pink kimono with brown trim and embroidery bearing the initials “AG,” corresponding to her character, Allura Grant. She also posted a photograph with the series creator, Ryan Murphy, whose new production features an ensemble cast.
This disclosure follows the widespread backlash she received in 2019 after announcing that her apparel brand—co-founded with Emma Grede and Jens Grede—would launch under the name “Kimono Intimates.” In response to objections alleging cultural appropriation, the name was later changed to “SKIMS,” though Ms. Kardashian initially indicated that she intended to retain the original name.
In the posted photographs, Ms. Kardashian showcased the detailed design of the garment and displayed the character branding. She captioned the images with her character’s name, “AlluraGrant.”
Since the launch of the rebranded SKIMS line, the company has expanded significantly, eventually achieving billion-dollar valuation status. The brand has entered into collaborations with major partners, including Nike, and currently serves as the official underwear provider for the NBA, WNBA, and USA Basketball.
Prior to the 2019 name change, the controversy escalated to the point that the Mayor of Kyoto, Daisaku Kadokawa, issued a formal letter requesting that Ms. Kardashian reconsider her use of the name “Kimono.” Ultimately, Ms. Kardashian announced via Instagram that, after “careful thought and consideration,” she would adopt a new name for the shapewear line. She emphasized her commitment to inclusivity and responsiveness to public concern.
Critics asserted that using the term “Kimono” in a commercial context for undergarments was disrespectful to the cultural and historical significance of the traditional Japanese garment, which dates back to the 15th century and is regarded as a national symbol used primarily for ceremonial occasions. Additional concerns were raised regarding differences between the function and form of authentic kimonos and the products sold under the proposed brand name.
In the months preceding the controversy, Ms. Kardashian had also been criticized for other instances alleged to constitute cultural insensitivity, including wearing a traditional Indian maang tikka to a church service and appearing with cornrow-style braids at a previous awards event.#newsafro_
