Tate McRae has attracted public criticism in Canada following the release of a promotional advertisement in which she endorsed coverage of the Olympic Games by U.S. broadcasters, notwithstanding her Canadian nationality.
The 22-year-old singer, a native of Calgary, Alberta, shared the advertisement on social media promoting NBC and Peacock’s coverage of the upcoming 2026 Winter Olympics. The content highlighted American athletes and sporting events, including a reference to U.S. skier Lindsey Vonn and an additional promotion of a major American football event, prompting backlash from Canadian viewers who perceived the endorsement as favoring the United States over Canada.
In response to the advertisement, numerous Canadian social media users expressed disappointment and frustration, questioning McRae’s decision to participate in promotional material centered on Team USA rather than Canadian Olympic representation. Commentary ranged from lighthearted criticism to more pointed objections, with some users asserting that the timing was particularly sensitive given recent political rhetoric and strains in U.S.–Canada relations.
The advertisement, which also incorporated subtle promotion of McRae’s music, was confirmed to be produced for an American network’s Olympic coverage. McRae has not publicly responded to the criticism, and her representatives have not issued an official statement regarding the matter.#newsafro_
