On Tuesday, Ms. Hailey Baldwin Bieber, aged 28, commemorated her engagement in a significant new fashion campaign by dining at I Sodi, a Tuscan restaurant located in Manhattan’s West Village.
The founder of Rhode, who previously divested her skincare and cosmetics enterprise to e.l.f. Cosmetics in May 2024 for approximately $1 billion while retaining her position as Chief Creative Officer and Head of Innovation, appeared in public wearing black mesh shorts, a loose-fitting black leather jacket layered over a white T-shirt, and black peep-toe heels. She accessorized with sunglasses and styled her hair in a middle-parted bun. Although one of her company’s signature products—a $20 “Peptide Lip Tint”—had inadvertently smeared above her upper lip, her overall complexion and grooming otherwise appeared flawless.
That same day, it was formally announced that Ms. Bieber had been appointed global face of DKNY. She modeled the label’s forthcoming fall collection, which included, inter alia, a denim jacket and coordinated wide-leg denim trousers. The campaign, described as channeling the energy and character of New York City, was publicly endorsed by Ms. Bieber, who stated that DKNY’s balance of “structure and ease” aligned with her personal style preferences.
She was joined in the West Village by her personal security detail, as well as fellow IMG model Ms. Camila Morrone, aged 28, and Mr. Cole Bennett, with whom Ms. Morrone has been in a relationship since July 2024. Ms. Morrone, who has been cast as Ellen Olenska in Netflix’s forthcoming adaptation of Edith Wharton’s 1920 novel The Age of Innocence, appeared in a white lace blouse, a coordinated midi skirt, and beige ballet flats.
Separately, Ms. Bieber and her husband, Mr. Justin Bieber, were seen together in Los Angeles last week, displaying public affection while he co-hosted the League X Blem basketball tournament. On August 22, the couple, married since 2019, hosted a camp-themed celebration marking the first birthday of their son, Jack Blues Bieber.
Ms. Hailey Baldwin Bieber, who maintains a following of approximately 78.7 million individuals on social media, recently published a statement on Instagram in commemoration of her son’s first birthday, writing: “1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified.”
Ms. Bieber and Mr. Justin Bieber were first introduced in 2009 during Mr. Bieber’s appearance on the TODAY Show. The parties commenced a romantic relationship in 2015, subsequently terminated their involvement, and later reconciled in 2018, approximately three months following Mr. Bieber’s separation from Ms. Selena Gomez.
Mr. Bieber, a two-time Grammy Award recipient, has drawn public scrutiny for certain social media activity perceived as disparaging, including commentary related to Mother’s Day and to Ms. Baldwin Bieber’s appearance on her first solo cover of American Vogue.
Separately, on July 10, Mr. Bieber formally launched his athleisure apparel enterprise under the brand name SKYLRK.#newsafro_
