Khloé Kardashian is once again at the center of online debate after social media users criticized her latest Fabletics advertisement, claiming the image doesn’t resemble her.
The 41-year-old reality star appeared in a new campaign for Kate Hudson’s athleisure brand, a partnership she joined late last year. In the ad shared on X (formerly Twitter), Kardashian is seen modeling a coordinated workout set in a neutral taupe tone. The look featured a baseball cap, cropped jacket, high-waisted pants, and a duffel bag slung over her shoulder as she posed facing the camera with her head slightly turned.
However, the post quickly sparked mixed reactions online, with some users questioning whether heavy editing had been used. Critics accused the image of altering her facial features and removing natural skin texture, reigniting long-standing conversations about photo retouching in celebrity advertising.
Comments flooded social media, with some users bluntly asking “Who is this?” while others compared her outfit to a uniform, suggesting she looked more like a delivery worker. A few responses were harsher, dismissing the ad entirely, while others took aim at the Kardashian family as a whole.
Despite the backlash, the campaign also drew support from fans who praised her look and defended the ad as stylish and confident, with some users saying she looked “pretty” and accusing critics of unnecessary negativity.
The reaction comes shortly after Kardashian opened up about past experiences with online bullying and body comparisons to her sisters, Kim Kardashian and Kourtney Kardashian. On her podcast Khloé in Wonder Land, she reflected on how public treatment shifted as her appearance changed over the years, noting how hurtful it was to be judged differently based on weight and looks.
She also recently spoke in interviews about struggles with fashion styling during earlier shoots, saying she often felt overlooked or unsupported compared to her sisters and had difficulty finding clothes that fit her at the time.
While the latest ad has added fuel to ongoing online discussions about image editing and celebrity scrutiny, Kardashian has not publicly responded to the criticism surrounding the campaign.#newsafro_
