Kylie Jenner set social media buzzing on Monday after going shirt-free in a daring new Instagram post promoting her upcoming Khy denim collection.
The 28-year-old reality star and beauty mogul appeared in a sleek promotional video wearing an open jacket with no bra underneath, flashing her toned midriff as she showcased the latest pieces from her fashion brand. Her raven hair was worn down, adding to the effortlessly bold aesthetic of the shoot.
The caption from Khy described the look as part of the “LA vintage wash” collection, highlighting designs meant to feel “lived-in, timeless, and effortless,” and noting that the pieces were designed and finished in Los Angeles.
In her own message, Kylie called the collection deeply personal, explaining that it reflects her roots and celebrates locally made craftsmanship. She also revealed that denim was a key starting point for the drop, crafted from 100% American Cone denim and elevated with hand-placed detailing.
The launch comes amid a busy stretch for Jenner, who has been making waves at Coachella alongside sister Kendall Jenner, each showcasing their respective brands at the festival. Kylie hosted a Kylie Cosmetics booth while Kendall represented her 818 tequila label.
Beyond fashion and festival appearances, the reality star recently opened up on a podcast about an emotional moment shared with her daughter Stormi, reflecting on watching early episodes of Keeping Up with the Kardashians together and the memories it brought back from her own childhood in the spotlight.#newsafro_
