Hailey Bieber recently modeled pieces from her husband Justin Bieber’s fashion label SKYLRK, combining streetwear with luxury elements. The 29-year-old posed in micro shorts, a midriff-baring T-shirt, a hoodie, and a jacket, styled with casual footwear, for a campaign emphasizing a relaxed, oversized aesthetic. Many of the campaign images employed black-and-white photography to convey a dramatic and striking visual effect.
Bieber’s hair was worn naturally flowing over her shoulders, and she posed confidently, highlighting the collection’s modern and edgy vibe. The campaign underscores the personal connection between the couple, as her participation was described as a “labor of love” rather than just a professional modeling assignment. Justin’s brand has reportedly generated approximately $2 million in monthly sales since its July 2025 launch.
In addition to modeling, Bieber recently appeared in Sydney to promote her beauty brand, Rhode, which she founded in 2022 and serves as chief creative officer and head of innovation. Rhode, acquired by e.l.f. Beauty in 2025 for $1 billion, is known for its dewy, glowing skin aesthetic.
Bieber, who gave birth to her and Justin’s son Jack Blues Bieber in August 2024, discussed balancing parenthood with her professional responsibilities in a recent interview, noting the essential support she receives from full-time help and her husband. She emphasized that navigating parenthood involves personal learning and adaptation, acknowledging both the challenges and evolution that accompany raising a child while managing public and professional life.#newsafro_
