Kimberly Kardashian, a media personality and entrepreneur with an online following exceeding 353 million users on Instagram, published a series of promotional images on Wednesday intended to market products under the SKIMS brand. In the said images, Ms. Kardashian, aged 45, is depicted wearing dark brown lace lingerie, including a bra, thong, and a coordinating lace-trimmed robe, thereby showcasing her physical form.
The images portray Ms. Kardashian adopting various posed stances for commercial and branding purposes. Her appearance featured professionally styled hair and makeup. The publication was accompanied by a caption identifying the SKIMS brand and incorporating symbolic expressions of endorsement.
SKIMS, a shapewear and lingerie company founded by Ms. Kardashian in 2019—originally launched under the name “KIMONO”—has since attained an estimated valuation of approximately $5 billion. The brand customarily engages high-profile public figures for marketing initiatives and recently announced K-Pop artist Lisa as the face of the NikeSKIMS Spring 2026 collection.
In September, Ms. Kardashian also introduced a collaborative capsule collection with Nike, described as a comprehensive activewear system designed for both aesthetic contouring and functional performance. The collection includes apparel and accessories offered across various price points and was formally unveiled at a launch event in New York City.
Separately, Ms. Kardashian recently appeared on Khloé in Wonder Land, a podcast hosted by her sister, Khloé Kardashian, where she recounted past conduct relating to her early pursuit of public recognition. She acknowledged that during the initial years of her television career, she had intentionally engaged in actions designed to attract paparazzi attention, including a staged encounter involving media speculation surrounding another celebrity.#newsafro_
