Kylie Jenner has formally unveiled promotional material for her forthcoming fragrance, COSMIC INTENSE, accompanied by a visual presentation that evokes a clear stylistic reference to Britney Spears’ iconic 2000 Oops… I Did It Again music video.
In the advertisement, the 28-year-old business executive appears in a red latex catsuit closely resembling the costume worn by Spears in the referenced video. Jenner is depicted holding an oversized bottle of the fragrance while modeling the form-fitting ensemble, with her hair styled back and her makeup coordinated to complement the monochromatic aesthetic.
In an Instagram post announcing the campaign, Jenner described the creative direction behind the fragrance, stating that the product was developed as a more intensified evolution of the original COSMIC scent, emphasizing enhanced vanilla notes, added warmth, and prolonged softness. She further characterized the release as the “next chapter” in her fragrance line, timed to coincide with Valentine’s Day.
Jenner also disclosed the commercial rollout dates, confirming that COSMIC INTENSE will be available on January 21 via KylieCosmetics.com and January 25 at Ulta Beauty retail locations.
The campaign prompted a favorable response from the public and members of Jenner’s family, including Khloé Kardashian, who reacted positively on social media. Numerous commenters additionally observed and highlighted the visual parallels between Jenner’s attire and Spears’ well-known costume.
While Jenner has not indicated a personal relationship with Spears, she has previously expressed admiration for the artist. Spears has, in turn, maintained public interactions with members of the Kardashian-Jenner family, including a widely shared visit in late 2025 involving Khloé and Kim Kardashian, which Spears publicly described in complimentary terms on social media.#newsafro_
