Content creator and actress Kemi Ikuseedun, popularly known as Mummy Wa, has announced that she is setting stricter boundaries in 2026, stating that she will no longer engage in projects that disrespect her time or compromise her values.
In an interview with Saturday Beats, Mummy Wa emphasized that protecting her peace and personal principles has become a priority. She explained,
“I am no longer available for projects that will disrespect my time, disrespect or drain my values, and reduce whatever I do to ‘just content’. That phrase, ‘just content’, is something I am no longer comfortable with. I am going to work on myself in different ways. My peace is very important to me, so anything that disrespects my time or my values, I am no longer available for it.”
Reflecting on her evolution beyond the well-known “Mummy Wa” persona, she noted that while the character still has room to grow, she is also intentionally creating space to showcase her personal identity and expand her creative range in film making and storytelling.
“There is still a whole lot to the Mummy Wa character. This year, I want to explore and observe more. I am allowing Mummy Wa to age and to observe life. At the same time, I am giving room for Kemi Ikuseedun to bloom, grow, and showcase other sides of herself in film making and storytelling,” she said.
Looking back on 2025, Mummy Wa highlighted the importance of consistency and reinvention in her career:
“It taught me that trends are important, but consistency is far more important. Consistency outweighs trends, alongside the need to reinvent oneself. If something isn’t working, you try again. Even when something has worked for a long time, there is always room to create and explore more. With consistency comes relevance, and people begin to trust your voice. That’s how you stay relevant.”
Her statements underline a deliberate shift toward prioritizing meaningful work, personal growth, and long-term relevance over fleeting trends or content for content’s sake.#newsafro_
