Lizzo, aged thirty-seven, highlighted her recent weight loss on Instagram Friday while promoting her loungewear brand, Yitty.
In a short video reel, the rapper and singer — who had recently made a playful reference to Sydney Sweeney’s American Eagle campaign — appeared wearing mint-green biker shorts paired with a white zip-up track jacket.
Radiating a cheerful and upbeat demeanor, she encouraged her nearly 12 million followers to “get into this Yitty activewear!” and announced, “If you want Yitty activewear, you can now get it at Walmart!”
Lizzo continued her brand promotion by enthusiastically proclaiming, “Yitty Active is everywhere!” in the Instagram reel.
The About Damn Time hitmaker appeared in a waist-length platinum-blonde wig and a full face of glamorous makeup, accessorized with her signature diamond-encrusted Yitty chain and pendant. The brief advertisement, filmed outside a sprawling mansion, quickly amassed thousands of likes from her followers.
Just a day earlier, Lizzo shared a mirror selfie on the platform while wearing a two-piece gray set from her shapewear line, posing in a luxurious bathroom. She co-founded the Yitty brand in collaboration with Fabletics in April 2022.
Earlier in the week, Lizzo drew attention when she referenced actress Sydney Sweeney, 27, in the lyrics of an unreleased rap track, which she teased in a provocative video while dressed in a denim jacket and matching shorts. The reference followed controversy surrounding Sweeney’s American Eagle advertising campaign, which featured the slogan “Sydney Sweeney Has Great Jeans.”
Critics of the campaign alleged that the phrasing carried a racial subtext and drew problematic parallels to eugenics, sparking ongoing public debate.
One of several short-form promotional videos released by Sydney Sweeney and American Eagle depicts the actress working on a car while wearing a white tank top and jeans.
In a parallel creative nod, Lizzo’s outtake showed her washing and inspecting the engine of a red sports car. Within the clip, she rapped a line from her unreleased hip-hop track: “Fat a*, pretty face with the ttties. Btch, I got good jeans like I’m Sydney.”*
She accompanied the post with the caption: “IM GOIN IN TILL OCTOBER.”#newsafro_
