On Thursday, Ms. Kylie Jenner, aged 27, published a video to her verified Instagram account in which she was seen applying makeup.
Initially appearing without makeup, Ms. Jenner wore a leopard-print Dolce & Gabbana babydoll nightdress while reportedly on vacation.
In the accompanying caption, the reality television personality and businesswoman disclosed that she had utilized an unreleased product from her cosmetics line, Kylie Cosmetics, during the course of the makeup tutorial featured in the video.
However, no specific details regarding the unreleased item were provided.
A post on the official Kylie Cosmetics Instagram account featured the caption: “Kylie’s summer vacation glam – can you spot our newest product??”, intentionally leaving the nature of the product ambiguous.
The teaser prompted a wave of speculation among followers, many of whom attempted to identify the item. Predominant guesses included a new lip gloss formulation or the introduction of a brown mascara.
Kylie Cosmetics is a beauty and makeup enterprise founded by Ms. Kylie Jenner in 2015. In 2019, Ms. Jenner divested a controlling 51% interest in the company to Coty Inc. for a reported sum of $600 million, thereby valuing the brand at approximately $1.2 billion. Despite the sale, Ms. Jenner has retained an active role in shaping the company’s public image and marketing strategy. Industry analysts widely attribute the brand’s sustained commercial success to both the quality of its products and Ms. Jenner’s significant cultural and social media influence.
The most recent promotional video was reportedly filmed while Ms. Jenner was on vacation in Europe, accompanied by her two children, Stormi and Aire—whom she shares with her former partner, recording artist Mr. Travis Scott—as well as her close friend, Ms. Stassie Karanikolaou, publicly known as Stassie Baby.
During this time, Ms. Jenner has also been engaged in promoting her collaborative collection with Frankies Bikinis through her fashion brand, Khy. Several social media posts feature Ms. Jenner aboard an expansive yacht, modeling various swimwear pieces. One such post was captioned simply: “Greeeece.”
A majority of the imagery shared consisted of stylized photographs of Ms. Jenner posing in bikinis, aligning with the visual aesthetic commonly associated with her brand and personal social media presence.
In the initial image from her most recent social media post, Ms. Kylie Jenner, known for her appearances on The Kardashians, is seen wearing a minimal yellow and black Chanel string bikini while positioned on her knees aboard a yacht. Ms. Jenner is captured tilting her head to one side, appearing to roll her eyes in a playful or candid expression.
In a subsequent photograph, Ms. Jenner is shown rinsing off under an outdoor shower as she reboards the vessel following a swim in the sea.
Another image features Ms. Jenner in a form-fitting leopard print bikini, accentuating her toned physique. In a separate photo, she is seen leaning against the yacht’s railing wearing a tight, white, curve-hugging dress, further contributing to the post’s sultry visual theme.
Additional images in the carousel include a close-up of the feet of five women in flip-flops, a still-life shot of a pink Chanel tote bag, and various scenic photographs depicting natural landscapes.
In response to the post, Ms. Khloé Kardashian, Ms. Jenner’s sister, commented: “Are you ever coming home?” A fan also remarked on spotting the yacht in Paxos, Greece, writing: “We saw your yacht in Paxos!!! We drove past on a boat. Hope ur having the best time.”
Other comments from followers included expressions of admiration for Ms. Jenner’s lifestyle, with messages such as: “Oh girl your life is so fun” and “What a life.”#newsafro_
