MultiChoice Group, through its General Entertainment Division, has officially confirmed the return of Africa’s premier reality television franchise, Big Brother Naija, for its milestone 10th season. The upcoming edition is scheduled to commence with a two-night live premiere event on Saturday, July 26 and Sunday, July 27, 2025, and will run for a period of ten (10) weeks, concluding with a grand finale on Sunday, October 5, 2025.
The 2025 edition of the show follows a rigorous and expansive audition process conducted across key cities—Lagos, Abuja, and Enugu—between May 16 and May 18, 2025, following an initial online application window from May 3 to May 7, 2025. The objective of this process was to identify and select diverse and compelling individuals capable of delivering high-value entertainment content throughout the duration of the show.
Dr. Busola Tejumola, Executive Head of General Entertainment at MultiChoice Group, noted in her remarks:
“This is not merely the announcement of a new season—it is a celebration of a cultural institution. Big Brother Naija has evolved into a dynamic platform that not only showcases talent and creativity but also amplifies the voices of young Africans both within the continent and across the diaspora.”
The official theme for Season 10 remains under embargo and is expected to be disclosed during the live premiere. The season will be hosted by long-standing presenter Ebuka Obi-Uchendu, who returns to navigate viewers through the complexities and surprises that have become hallmarks of the show’s format.
Significantly, the tenth edition carries the largest prize in the franchise’s history, with a total reward package valued at GH¢1 million.
Broadcast and Viewing Details
The premiere event will air live on Akwaaba Magic, Africa Magic Showcase, Africa Magic Family, and Showmax, beginning at 6:00 PM GMT on July 26 and 27, 2025.
Daily programming, including the 24/7 live stream, will be accessible via DStv Channel 198, GOtv Channel 149, and Showmax.
The Sunday live eviction shows will air exclusively on Akwaaba Magic (DStv Channel 150, GOtv Channel 102) and Showmax.
Viewers may also access content via the DStv Stream and GOtv Stream mobile applications, available on iOS and Android platforms.
Sponsorship and Partnerships
Season 10 enjoys robust sponsorship support from prominent commercial partners, with Guinness Nigeria confirmed as the official Gold Sponsor. Additional sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers Custard, and Innoson Motors, among others.
Dr. Tejumola concluded:
“From our inaugural season in 2017 to this landmark tenth edition, Big Brother Naija has consistently demonstrated the transformative potential of well-executed African storytelling. This season not only reinforces our commitment to premium entertainment, but also serves as a beacon of what locally developed content can achieve on the global stage.”
For media inquiries or regulatory correspondence, please contact MultiChoice Legal & Regulatory Affairs at:
legal@multichoice.com | Tel: +234 (0) 800 000 0000.#newsafro_
