Dolly Parton took to Instagram on Thursday to announce an exciting new addition to her Dolly Wines collection. The 79-year-old country legend and entrepreneur, who recently teamed up with Sabrina Carpenter, revealed to her 7.2 million followers that she’s launching a Pinot Noir.
In two video clips, Parton, dressed in a low-cut black top that highlighted her signature style, held a glass of red wine while sharing the news. With her trademark charm, she introduced the new offering, which is sure to be a hit among her fans and wine lovers alike.
In one of the video outtakes, Dolly Parton humorously referenced her iconic 70s hit Jolene, sharing a lighthearted anecdote with her fans. “For many years I have not liked the color red, because it reminds me of that woman who tried to take my husband,” she joked, alluding to the song’s storyline. “Remember, ‘Jolene, Jolene, Jolene?’ But my new Pinot Noir has changed all that! I love red now. You should try it!” she encouraged her followers with a playful smile, blending her signature humor with the launch of her latest wine offering.
In the video clips, Dolly Parton was comfortably seated in a cozy chair, with a bottle of her new Pinot Noir placed on a small table beside her. The elegant dark bottle was wrapped in blue packaging adorned with delicate butterfly decals and featured Dolly’s first name in cursive, reflecting her personal touch on the product.
Timed just ahead of Valentine’s Day, the wine launch also commemorates the 51st anniversary of the Jolene album’s release. The classic song, which has been covered by top artists like Miley Cyrus and Beyoncé, will mark its 52nd anniversary in October, after first debuting in 1973. Dolly’s playful reference to the song’s lyrics—”Your beauty is beyond compare, with flaming locks of auburn hair”—added a nostalgic flair to the announcement.
In a joint post on her personal and wine business accounts, Dolly encouraged her followers to take a break from scrolling: “Stop scrolling a minute! I love seeing everyone sequence my videos, so go on – grab a glass of @DollyWines and toast with me! I might even share my favorite videos to Stories. Keep your eyes peeled and your glasses raised – can’t wait to see what you post!”
The clips showed Dolly with her signature colorful makeup, including vibrant eyeshadow and sleek eyeliner. She also showcased a bright pink manicure as she elegantly held her glass of wine, inviting fans to join in the celebration of her latest venture.#newsafro_
