Hailey Bieber made a stunning return to work just under three months after giving birth, showcasing her post-baby glow in a chic Rhode campaign. The model and entrepreneur looked effortlessly glamorous in a stylish coat, exuding elegance while promoting her skincare brand. Her fashion-forward look paired with her radiant confidence highlighted her seamless transition back into the spotlight after welcoming her child.
Hailey Bieber, 27, embraced her new role as a mom while promoting her Rhode brand in a glamorous new campaign. Less than three months after giving birth to her son, Jack Blues, Hailey showed off her post-baby glow in a cozy shaggy coat and leggings, casually lounging on a suede couch while applying Rhode’s latest product, the Cinnamon Roll Peptide Lip Tint.
In the playful ad, Hailey effortlessly applied the lip tint, her attention captured by a glittering compact as she dangled from the couch. Another shot featured her sitting on the plush furniture with the lip gloss in hand, while the third image showcased Hailey laughing joyfully in an upside-down pose, all set against warm, earthy tones that mirrored the cinnamon-inspired shade.
Hailey revealed that the lip tint, inspired by her favorite homemade cinnamon buns, was launched in celebration of her birthday. “I love launching a special lip treatment or tint every year for my birthday,” she shared with Byrdie, adding that this particular shade was something she is well-known for among friends.
Set to be released on November 22, Hailey’s 28th birthday, the lip tint marks another milestone in her return to work following the birth of Jack Blues on August 22. Justin Bieber, Hailey’s husband, shared the first photo of their newborn son shortly after his birth, captioning it, “Welcome home Jack Blues Bieber.” A few days later, Hailey flaunted a $2K diamond ring engraved with the word “mom,” celebrating the start of their new chapter.
Hailey and Justin had announced their pregnancy in May, sharing beautiful footage from their vow renewal ceremony in Hawaii, where Hailey proudly displayed her baby bump.
Before the birth of her son, Hailey Bieber opened up to W Magazine about her experience with morning sickness, her pregnancy diet, and her decision to announce her pregnancy when she did.
“I probably could have hid it until the end. But I didn’t enjoy the stress of not being able to enjoy my pregnancy outwardly,” Hailey shared. “I felt like I was hiding this big secret, and it didn’t feel good. I wanted the freedom to go out and live my life,” explained the model, who is also the niece of Alec Baldwin.
Hailey further revealed that she was able to keep her pregnancy under wraps for a while because her belly remained small for much of the first six months. “I didn’t have a belly, really, until I was six months pregnant, which was when I announced it. I was able to wear big jackets and stuff,” she added.
In terms of her pregnancy diet, Hailey prioritized her health by ensuring she consumed plenty of protein, including “lots of eggs, chicken, and steak,” to maintain her energy and wellbeing throughout the pregnancy.
Hailey Bieber also revealed that she enjoyed premade items from the Los Angeles health food store Erewhon, a popular spot among celebrities, and drank kombucha, a trendy beverage known for its health benefits.
Reflecting on the emotional aspect of early pregnancy, Hailey shared, “In the beginning, it was super emotional for me. Like: ‘I love this human so much. How can I possibly bring someone else into this?’ I’m trying to soak in these days of it being Justin and me, just the two of us.”
She also admitted to being cautious about spending too much time online during her pregnancy, acknowledging that “the Internet is a scary place for a pregnant woman” due to the abundance of anecdotes shared on social media. “You see so many stories—traumatic birth stories, traumatic experiences—and I know that that’s very real. But I don’t want to scare myself,” Hailey explained.
