Adriana Lima is making a highly anticipated return to the Victoria’s Secret Fashion Show after a six-year retirement. The iconic supermodel, who walked for the brand for nearly two decades, announced her comeback with excitement, sharing that she feels “grateful” to be back on the runway.
Lima is set to walk in the upcoming show, marking a significant moment for both her and the brand. Fans are thrilled to see her return, especially as she was one of the most recognized faces of Victoria’s Secret during her tenure. The event promises to be a celebration of fashion and nostalgia as Lima reclaims her place on the runway.
Adriana Lima’s return to the Victoria’s Secret Fashion Show comes six years after she announced her retirement from the brand, concluding a remarkable 20-year collaboration that included 18 of the iconic fashion shows.
To celebrate this new chapter, Lima and Victoria’s Secret have partnered on a fun video announcement shared on the brand’s Instagram page. In the clip, Lima expresses her excitement about returning to the runway, reflecting on her deep connection with the brand and the joy of being back in the spotlight. Fans are eagerly anticipating her appearance in the upcoming show, marking a nostalgic moment in fashion history.
In the video, Adriana Lima is elegantly dressed in a classy dark suit as she hails a taxi in New York City. As she prepares to get into the back seat, the driver asks, “Where to?” Lima responds with a relaxed and content smile, saying, “Home,” followed by, “I’m going home.” This heartwarming moment emphasizes her excitement and connection to returning to the Victoria’s Secret Fashion Show, capturing the anticipation of her comeback.
In the video, once seated in the back of the cab, the driver turns to Adriana Lima, quipping, “I don’t know where the f**k you live,” reflecting a classic New York City attitude. Lima, slightly embarrassed but smiling, replies, “Oh, I’m sorry. Can you drop me off at the Victoria’s Secret show?”
As a funky, bass-heavy song kicks in, Lima looks directly at the camera and confidently declares, “I’m back.”
The video’s caption reveals the exciting news: “We’ve been keeping a secret, but we just can’t do it anymore! @adrianalima is returning to the runway—phew, it’s out there, we feel SO much better.” It invites viewers to livestream the Pink Carpet at 6:30 PM ET and the show at 7 PM ET on various platforms, including Prime Video, YouTube, TikTok, and Instagram.
Lima’s history with Victoria’s Secret began in 1999 when she signed her first contract and walked her first show that same year. After working hard to refine her runway skills, she was elevated to the status of Victoria’s Secret Angel in 2000, becoming one of the brand’s most iconic representatives.
Adriana Lima continued her collaboration with Victoria’s Secret for many years until her sudden retirement announcement in November 2018, marking the end of nearly two decades with the brand. The fashion world was taken by surprise when the annual Victoria’s Secret Fashion Show, which had begun in 1995, was canceled the following year amid criticism regarding a lack of body diversity.
In 2021, the show made its comeback after a two-year hiatus with the introduction of the VS Collective, a new initiative aimed at aligning the brand more closely with the evolving desires of women. This shift reflects a broader movement within the fashion industry to embrace inclusivity and diversity, catering to a wider range of body types and perspectives.
Founded in 1977 by Roy and Gaye Raymond, Victoria’s Secret was purchased by Les Wexner in 1982. Wexner expanded the company into American shopping malls, increasing its footprint to 350 stores and achieving sales of $1 billion by the early 1990s, establishing it as the largest lingerie retailer in the U.S.
Adriana Lima served as a Victoria’s Secret Angel from 2000 to 2018, earning the distinction of being the longest-running model for the brand and was named “the most valuable Victoria’s Secret Angel” in 2017. In addition to her work with Victoria’s Secret, Lima has been the face of Maybelline cosmetics since 2003. Since 2014, she has consistently ranked as one of the world’s highest-paid models, securing the title of the second highest-paid model globally.
