M&M’s has surprised fans by launching a new Peanut Butter & Jelly flavor, transforming the classic sandwich into a candy treat. The beloved brand is combining creamy peanut butter with a fruity jelly filling inside its signature candy shell, offering a nostalgic twist on the iconic peanut butter and jelly sandwich. Fans are eager to try this new flavor, which blends the savory and sweet combination in bite-sized form. The announcement has sparked excitement and curiosity among candy enthusiasts, eager to see how this new addition stacks up against traditional M&M’s varieties.
M&M fans, prepare for a nostalgic twist! Mars Inc. has announced the release of their newest flavor: Peanut Butter & Jelly. Set to debut in December 2024, this exciting addition promises to capture the essence of the beloved childhood snack.
According to Mars, the new flavor aims to “transport fans to the comforting experience” of enjoying a classic peanut butter and jelly sandwich. The candy will feature the familiar miniature size, with a creamy peanut butter center wrapped in a berry-flavored shell, offering a sweet and savory treat that’s sure to delight fans of all ages.
“Peanut butter M&M’s have always been a fan favorite, so we’re thrilled to amplify that excitement — with a unique twist,” said Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America. “Our new M&M’s Peanut Butter & Jelly taps into a beloved, cross-generational classic, transforming a delicious and comforting snack into a bite-sized treat that’s perfect for enjoying and sharing.”
The Peanut Butter & Jelly flavor joins a lineup of peanut butter-inspired M&M’s, including classics like Peanut Butter, Peanut Butter Minis, and Peanut Butter Mega. Earlier this year, Mars also introduced another exciting addition to their range: Milk Chocolate Pumpkin Pie M&M’s, launched in May, featuring a mix of fall spices like ginger, nutmeg, and cinnamon in a milk chocolate shell.
The new Peanut Butter & Jelly flavor will be available on the brand’s website in three convenient sizes: Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.).
